Viva Brand Identity 2024

Description

A split-screen composition features a graphic design on the left and a young couple on the right. The design includes a yellow background with black sans-serif fonts spelling 'GO WITH YOUR GUT' and 'DRINK VIVA'. Abstract, transparent liquid shapes overlap parts of the text. On the right, a woman with curly brown hair and sunglasses wears a yellow hoodie, while a man with bleached blonde hair wears a denim jacket and jeans. Both are seated on a blue surface with a net visible in the background. A black shopping basket filled with lemons and Viva-branded cans rests in front of them. The lighting is bright and even, creating a modern and casual mood.