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BrandBrompton Bicycles
ProjectBrand Identity
Five folding bikes by Brompton showcase the evolution of the folding process against a solid white background with brand text below.

Brompton Bicycles Brand Identity 2024

Associated creatives

Studio Blackburn
Studio BlackburnDesign and Direction
Time Based ArtsArt Practice
Time Based ArtsArt PracticeProduction and Direction
Havas Media UK
Havas Media UKMedia Buying

Tags

folding bikebicyclebikeproduct shot

Description

Five folding bikes are displayed in a row against a solid white background. Each bike represents a different stage in the folding process, showing the evolution from fully assembled to completely folded. The bikes are primarily black. Below the bikes, the text reads, 'The five moves of freedom.' Further down, the 'BROMPTON' logo is presented in a rectangular frame. The bikes appear to be evenly spaced. The lighting is even and diffuse. The composition is simple and clean.