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BrandBrompton Bicycles
ProjectBrand Identity
Graphic design featuring two bicycle silhouettes and the words 'UPPERCASE BIKE' and 'lowercase bike' in white text on a black background.

Brompton Bicycles Brand Identity 2024

Associated creatives

Studio Blackburn
Studio BlackburnDesign and Direction
Time Based ArtsArt Practice
Time Based ArtsArt PracticeProduction and Direction
Havas Media UK
Havas Media UKMedia Buying

Tags

bicyclegraphic designtypographysilhouette

Description

A graphic design on a black background features two white bicycle silhouettes, each paired with text. The upper portion displays a road bike silhouette, accompanied by the words 'UPPERCASE BIKE' in white, all-caps lettering. Below, a folding bike silhouette is aligned with the phrase 'lowercase bike' written in lowercase white letters. Fine lines accent the upper and lower boundaries of the text, creating a clean and minimalist aesthetic. The design uses contrasting colours to highlight the different bicycle types and font styles, resulting in a visually clear and impactful composition.