RCA Brand Identity 2024

Description

A street-level, eye-level, medium shot showcases a building's window display. The window features an abstract sculpture of blue color. An orange advertisement is positioned in front of the sculpture, containing information about postgraduate exhibitions and events for the Royal College of Art. The text on the sign is clearly visible. Reflections on the glass reveal elements of the outdoor setting, including people, trees, and parked cars. The reflections add depth to the image and provide a glimpse of the environment surrounding the building. The colour palette is dominated by shades of blue, orange and white. The window is framed by the building's architectural details, emphasizing the urban context.