ProjectsCreativesImages & Videos
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BrandNew York Botanical Garden
ProjectBrand Identity
Billboard for New York Botanical Garden event against a green foliage wall. Nature or Nowhere text in orange and black.

New York Botanical Garden Brand Identity 2024

Associated creatives

Wolff Olins
Wolff OlinsGraphic Design
Sonia Castillo Studio
Sonia Castillo StudioGraphic Design
José de Wal
José de WalGraphic Design
VEIG BX
VEIG BXGraphic Design
Giacomo Boffo
Giacomo BoffoGraphic Design

Tags

BillboardSignageAdvertisementFoliageOutdoor advertising

Description

A billboard promotes an event at the New York Botanical Garden. The billboard is mounted on a metal frame and is positioned against a wall covered in lush, green foliage. The design is split into two main color blocks. The left side is a solid orange hue with the text 'NATURE OR NOWHERE' in large, black sans-serif letters. Below this bold text, smaller type announces 'Explore our spring programs at New York Botanical Garden'. The right side transitions into a soft lavender color and features abstract, curvilinear shapes outlined in orange. Additional fine print lists visiting hours, address, and transport information. The overall visual aesthetic blends a modern design sensibility with natural themes.