ProjectBrand Identity

New York Botanical Garden Brand Identity 2024
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Description
A wide shot captures an outdoor billboard featuring three fashion models showcasing jackets and coats, advertising the 'Offroad' brand. The models are displayed in individual frames against a white background with the brand name prominently displayed. A pedestrian on a scooter passes by on the sidewalk in front of the billboard. The environment consists of an urban street with a sidewalk, road, and a gray sky overhead. The billboard dominates the composition, drawing attention to the models and the advertised clothing.