Charney Companies Brand Identity 2024

Description

A weathered urban wall displays an array of tattered posters. Each poster shares a common theme: "Let's Build Something Beautiful," accompanied by the brand name CHARNEY. The posters showcase fragmented imagery of interior scenes, including a domestic interior. The color palette consists of muted, neutral tones contrasted against sections of the wall's graffiti and decaying layers. The lighting is ambient and diffuse. The composition features the posters layered one next to the other, creating a textured and patterned surface. The scene is captured in an eye-level, wide shot, emphasizing the scale and disrepair.