ProjectsCreativesImages & Videos
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BrandBack Market
ProjectBrand Identity
Billboard ad featuring a hand with jewelry, a smartwatch, and a cherry milkshake with the Back Market logo on a building.

Back Market Brand Identity 2024

Associated creatives

Studio Herrström
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design

Tags

advertisementhandmilkshakebuildingbillboard

Description

A billboard advertisement is mounted on a building, featuring a hand adorned with rings and bracelets. The hand sports a smartwatch and is set against a backdrop of pink and yellow circular lines. A milkshake topped with a cherry and a gold straw is also displayed. Text on the billboard reads, "Tested. Perfected. Reborn" and "More than refurbished. Reborn," along with the Back Market logo. The building is constructed with concrete and has multiple windows.