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BrandBack Market
ProjectBrand Identity
Back Market branded packaging in purple, green, and blue, arranged in a staggered row on a grey surface against a black background.

Back Market Brand Identity 2024

Associated creatives

Studio Herrström
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design

Tags

product packagingboxesbrandingpurple colorgreen colorblue color

Description

Various sizes of Back Market branded packaging are arranged on a grey surface against a black background. The packaging consists of boxes in different sizes and colors, including purple, green, and blue. The purple box is the tallest and has the text "Rejoice in your choice." printed on the front. The green box is shorter and wider, also featuring the same text. The blue box displays a circular pattern. Some boxes feature angled line patterns. The Back Market logo is visible on all the boxes. The lighting is soft and even, highlighting the textures and colors of the packaging.