ProjectsCreativesImages & Videos
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BrandBack Market
ProjectBrand Identity
Billboard advertisement featuring a smartwatch with a green screen and a gray band, set against a pink and peach gradient background.

Back Market Brand Identity 2024

Associated creatives

Studio Herrström
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design

Tags

billboardsmartwatchadvertisement

Description

A billboard displays an advertisement for a smartwatch. The watch features a green screen and a gray band with circular perforations. The billboard's background is a gradient of pink and peach, with stylized white and pink petals radiating from the center. Text on the billboard reads, "Tech in every color, including green." Below the watch, the Back Market logo is visible, accompanied by the tagline "More than refurbished. Reborn." The billboard is attached to the side of a multi-story building with architectural details. Below the billboard, additional signage and a partial view of a bus are visible. A palm tree stands to the left of the billboard.