WHEN Brand Identity 2024

Description

A wide shot captures an outdoor billboard featuring two young adult women and text advocating for fertility awareness. The billboard is divided into four sections. The first section presents a woman with her arms raised, overlaid with yellow dots, alongside fertility-related questions. The second section shows a close-up of a woman's face within a yellow circle. The third section contains a minimalist design with the text "WHEN" in bold, along with the phrases "Whenever the time" and "Whatever the reason". A road and sidewalk stretch out in front of the billboard. The sky is clear and blue, and trees are visible above and to the sides of the billboard.