ProjectBrand Identity

University of the Arts London Brand Identity 2024
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Description
The image depicts advertising for University of the Arts London (UAL) Graduation Ceremonies for 2024 on large displays attached to the exterior of a modern building. The displays feature an illustrated close-up of red and grey flowers against a white background, positioned next to a black and white panel. The ad is set on a paved outdoor walkway, adjacent to an outdoor area with tables and chairs. People are seated and walking nearby. The building's facade includes large windows reflecting the sky and clouds. A person in a suit walks past the display on the right. The light suggests a cloudy day. The camera angle is at eye-level. The scene is urban.