BrandJoyce Shi
ProjectBrand Identity

Joyce Shi Brand Identity 2024
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Description
A close-up studio shot features two white graphic design books against a stark black background. One book's cover is prominently displayed, adorned with a large, bold black question mark accompanied by a smaller dollar sign and geometric shapes in varying shades of gray. The book rests slightly askew, positioned to the left. Adjacent to it, another book lies open, revealing dense text covering its pages, printed in black. The composition utilizes studio lighting to highlight the clean lines and minimalist aesthetic of the book's design. The image emphasizes graphic design, typography, and the creative process, with a focus on black and white contrast.