BrandJoyce Shi
ProjectBrand Identity

Joyce Shi Brand Identity 2024
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Description
The image shows an open book lying flat, revealing a two-page spread. The left page features the heading "On Bookstores, Printed Matter and Ownership". Below the title, there's a stack of books with their colorful spines visible. The pages are filled with dense text in a serif typeface. The lighting is bright and even, suggesting a studio setting, which illuminates the text. The overall composition is clean and minimalist, drawing focus to the text. The color palette is mostly white and light with the colorful book spines adding visual interest. The book is oriented horizontally with a medium framing to capture the entire spread.