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BrandPerth Institute of Contemporary Arts
ProjectBrand Identity
Architectural juxtaposition of a modern entrance with steps next to a vintage brick building, both displaying 'PICA IS' slogans.

Perth Institute of Contemporary Arts Brand Identity 2024

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BlockGraphic Design

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buildingstepstextsloganbrick building

Description

The image displays a juxtaposition of architectural styles and slogans. On the left is a modern, minimalist entrance with a white wall, black stairs, and a doorway leading to an interior with white pillars. An orange corner graphic and the text 'PICA IS Universal' are displayed on the wall. To the right is a vintage brick building with arched windows covered by green screens and the slogan 'PICA IS Local'. People are seated on the ground in front of the building. The photograph is taken at eye-level.