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Logo
BrandPerth Institute of Contemporary Arts
ProjectBrand Identity
Split screen shows logo redesign for Perth Institute of Contemporary Arts (PICA), featuring modern typography and a minimalist design.

Perth Institute of Contemporary Arts Brand Identity 2024

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Block
BlockGraphic Design

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logotypographybrand identitygraphic designvisual comparison

Description

The split-screen presents a before-and-after comparison of a logo redesign. On the left, the 'before' section displays the original logo with 'PICA Perth Institute of Contemporary Arts' in simple, clean typography. The 'after' section on the right showcases the updated logo with 'PERTH INSTITUTE OF CONTEMPORARY ARTS' rendered in a stylized, geometric typeface. The redesign features a minimalist aesthetic, using only black text against a pale gray background. This comparison highlights the evolution of the brand's visual identity, moving from a classic to a more modern and distinctive design.