Fox Sports Brand Identity 2024

Description

A daytime medium shot captures a bus stop shelter on an urban street. The advertising billboard inside the bus shelter promotes the Copa América soccer tournament with soccer star Lionel Messi as the primary subject. Messi is depicted in his Argentina jersey with a background of blue geometric shapes. Yellow text overlays the lower portion of the poster, advertising the start date of the tournament. The bus shelter structure itself is made of metal with a green roof. Palm trees and buildings are visible in the background.