BrandThe Swaddle
ProjectBrand Identity

The Swaddle Brand Identity 2024
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Description
Three black-framed posters are mounted on a textured gray brick wall. The posters appear to be street-level advertising. The leftmost poster shows a black and white halftone image of a human eye above a solid red rectangle, with the text 'THE SWDL' below in black. The central poster features a collage of words and letters in black against a white background. The rightmost poster is predominantly black with the text 'An independent voice on the moments that matter', along with 'THE SWDL' at the bottom. The posters are evenly spaced and aligned. The ground in front of the posters is concrete sidewalk.