BrandPENNY
ProjectBrand Identity

PENNY Brand Identity 2024
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Description
A woman reaches for a red bag of paprika-flavored chips on a dark metal shelf in a grocery store. The bag has a large, stylized text design in a light orange color, accented with a yellow circle. The store shelves are well-stocked with multiple bags of the same chips. A price tag of 1.09 is visible on the shelf above. The woman has blond hair and wears a light-colored top. The lighting is bright and even, highlighting the product on display. The scene is captured in a medium shot, focusing on the product and the consumer's interaction with it.