BrandPENNY
ProjectBrand Identity

PENNY Brand Identity 2024
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Description
Three framed advertisements are mounted on a textured exterior wall. Each frame contains a close-up image of food paired with large graphic text. The first frame displays toast with a graphic number. The second features a hand squeezing a mayonnaise bottle over french fries. The third frame showcases fried food in a red paper bag, also accompanied by graphic text. The frames are a consistent gray-blue color, complementing the neutral tones of the wall. The composition is symmetrical, emphasizing the repetition of the frames, and the lighting appears to be natural daylight.