BrandLURE
ProjectBrand Identity

LURE Brand Identity 2024
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Description
Three framed posters hang side-by-side on a grey wall, advertising an art exhibition entitled 'American Landscapes from the New York Historical Society.' The posters share a unified design with a brown upper section containing text and a lower section displaying landscape paintings. Each painting depicts a tranquil forest scene with autumn foliage and a body of water, reflecting the trees. The text provides details about the exhibition dates, guided tours, and sponsoring organizations. The posters are identically framed in black, emphasizing the symmetrical composition and creating a cohesive visual presentation. The color palette primarily includes earth tones, with the vibrant colors of autumn leaves adding a focal point.