BrandPlayboy
ProjectBrand Identity

Playboy Brand Identity 2023
Associated creatives
Tags
Description
This promotional shot presents a curated selection of Playboy University branded apparel, part of the company's back to campus advertising campaign. The composition features four distinct panels, each showcasing different items: a man in a car wearing a hat and shirt, a sweatshirt, a woman in a sweater dress, and a white sweater. The color palette is vibrant, dominated by hues of brown, red, white, and blue, creating a visually engaging display. The products featured are sweaters, shirts, and hats, all adorned with the iconic Playboy University logo. Each panel includes a call to action with 'Shop Now' displayed to encourage purchases. The overall presentation aims to capture the youthful and collegiate spirit associated with the brand.