ProjectsCreativesImages & Videos
Logo
BrandPlayboy
ProjectBrand Identity
Playboy brand visual featuring a custom typeface with upper and lowercase letters, numbers, symbols, and a design description on a black background.

Playboy Brand Identity 2023

Associated creatives

Decade
DecadeGraphic Design

Tags

typefacetypographyletteringfontlogobranding

Description

The image showcases the visual identity of the Playboy brand, focusing on typography. The brand name 'PLAYBOY' is displayed, followed by a full set of upper and lowercase letters, numbers, and symbols in a custom typeface. The letters 'L', 'O', and 'Y' are highlighted in a different color. Below, text explains that the brand identity was built around the iconic logo, working with Commercial Type to commission Masthead. It elaborates that Masthead's design, drawn from the logo, makes everything feel like Playboy. The background is black, emphasizing the typeface and text.