Souper Duper Brand Identity 2023

Description

A yellow tote bag is centered on a white surface against a dark background. The bag features a brown oval logo that reads "Super Duper" in white lettering. Below the logo, the text "95th Street & Amsterdam" is printed. The letters "NYC" are vertically aligned on the side of the bag. The tote bag sits on a reflective white surface, and cast shadows on the white table surface. The background is a deep, solid black, which creates a strong contrast with the yellow bag. The lighting is dramatic, emphasizing the bag's texture and form.