Juicy Lucy Brand Identity 2023

Description

A roll of kraft paper tape lies diagonally across a textured grey surface. The tape features the repetitive white text 'NO NASTIES ALL GOOD * NO', with the phrase encircling the roll. The roll's inner core is white. Shadows cast from an unseen light source create dark stripes across the surface, adding depth to the composition. The texture of the surface is rough. The image is a close-up shot, emphasizing the tape and its message in a minimalist, indoor setting.