BrandJuicy Lucy
ProjectBrand Identity

Juicy Lucy Brand Identity 2023
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Description
The composition features multiple labels for Juicy Lucy adaptogenic juice, arranged on a stark white background. The labels are predominately light pink and feature dark red typography. The design includes a stylized version of the brand name "juicylucy" along with a list of ingredients, such as activated charcoal, apple, lime, lemon, mint, ginger, lion's mane, and reishi. The label text is presented in a mix of fonts, with the brand name being the most prominent. The overall arrangement is somewhat scattered, with the labels overlapping each other.