Salad Brand Identity 2023

Description

A series of ripped and layered street posters are mounted on a weathered concrete wall with remnants of graffiti. The posters are primarily white and green, featuring fashion quotes in a clean, sans-serif typeface. Each poster displays a quote attributed to a different designer or fashion personality, such as Giorgio Armani and Joan Crawford. The 'SALAD' logo is printed at the bottom of each poster. The wall underneath the posters has layers of old advertisements and decaying posters, adding to the textured and distressed aesthetic. The scene is urban and raw, typical of street art.