Miett Brand Identity 2023

Description

A bag of Miel maple BBQ potato chips sits angled with the top open, spilling its contents onto a yellow, textured surface. The bag is a dark maroon color, and the brand name 'Miel' is printed in a large, light purple sans-serif font on the front. Below the brand name, smaller text in the same light purple states 'CROUSTILLES LAURENTIENNES LAURENTIAN-STYLE POTATO CHIPS.' Above the brand name, 'BBQ ÉRABLE MAPLE BBQ' is also printed in light purple. The potato chips are light brown, crispy, and irregular in shape. The surface texture is rough and creates shadows, adding depth to the composition. Some maroon-colored chip fragments sit among the whole chips, possibly flavoring dust. The lighting is bright and even, highlighting the texture of the surface and the chips.