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BrandAFK
ProjectBrand Identity
Promotional image featuring a man pointing forward on an AFK advertisement for EGX/ExCeL London, promoting League of Legends.

AFK Brand Identity 2023

Associated creatives

Klutch Studio
Klutch StudioGraphic Design

Tags

advertisementmanAFKElevate the gameEGXExCeLLondon

Description

A promotional image shows an advertisement on a wall with the AFK logo, the text "Elevate the game," and a man pointing forward. He is bald with a beard and a slight smile, wearing a black Nike jacket. Behind the man is a rectangular purple background. Text on the right side in a smaller font vertically lists "Manute Gaming" and "League of Legends." Underneath the man's image is the website address "thisisafk.com." The bottom of the advertisement displays the text "Oct 12-15/2023 EGX/ExCeL/London." The advertisement is affixed to a tiled wall with a ceiling and lighting above. The photograph appears to be taken at eye-level.