
StillBitter Lemonade Co. Brand Identity 2023
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Description
This eye-level shot captures a large billboard ad fixed to an old brick wall. The billboard is divided into panels that feature close-up portraits of a young woman in various expressions. Interspersed between these portraits are images of lemons, emphasizing the ad's focus on lemonade. The images are juxtaposed with the text "Still Bitter", repeated below each image. The last image of the billboard portrays a woman making a rude gesture. The billboard is set against the backdrop of a textured brick wall, with shadows partially covering the advertisement, adding depth to the image. The lighting is ambient, suggesting an outdoor setting during daylight. The tagline "That Bitter Taste in Your Mouth" is repeated below each advertisement. The color palette is a mix of bright yellows from the lemons and contrasting darker tones.