Fitzjohn's Brand Identity 2023

Description

An eye-level, exterior shot reveals a modern apartment complex constructed with a blend of light-brown and beige brick. The architecture emphasizes clean lines and rectangular forms, creating a contemporary aesthetic. Windows with dark frames punctuate the facade, accompanied by small balconies with dark railings. The sky above is overcast, casting soft, diffused light on the building. Bare branches of a few trees peek from the right side of the frame. The foreground features the name 'FITZJOHN'S' in large, bold, off-white sans-serif letters, partially obscuring the base of the building. The entire composition is set against a solid pink background.