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BrandFitzjohn's
ProjectBrand Identity
Flat lay of a pink book with an abstract geometric design and text, stacked on top of two other books against a pink backdrop.

Fitzjohn's Brand Identity 2023

Associated creatives

DutchScot
DutchScotGraphic Design

Tags

bookpublicationgeometrypink background

Description

A flat lay features a stack of three books against a pink backdrop. The topmost book has a pink cover with an abstract geometric design in shades of green and the text "FITZJOHN'S" in white. Underneath, a portion of the second book is visible, its cover in a dark blue hue with the text "N.W.3" also in white. The third book, situated at the bottom of the stack, is in dark green, with only a small section of the cover visible from underneath. The even lighting emphasizes the clean lines and solid blocks of color, giving the composition a modern and minimalist aesthetic.