BrandFitzjohn's
ProjectBrand Identity

Fitzjohn's Brand Identity 2023
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Description
Two blurred figures animate the scene as they walk along a city sidewalk in front of a colorful mural. The mural has three distinct sections in orange, green, and blue, each with abstract graphic designs and the text "FITZJOHN'S." The first figure, an adult female, moves left to right. The second figure, a child in a yellow jacket and pink backpack, walks right to left. The sidewalk is concrete and is partially visible in the foreground. The street is blurred in the lower portion of the frame. The lighting is soft and diffused, suggesting an overcast day in an urban environment.