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BrandCORE
ProjectBrand Identity
Three orange product boxes for Koucha Japanese cold brew tea are arranged against a black background featuring bold typography.

CORE Brand Identity 2023

Associated creatives

Federico Sanchez
Federico SanchezGraphic Design

Tags

product boxpackagingtypographyproduct design

Description

Against a stark black backdrop, three rectangular orange product boxes are arranged in the frame. The boxes each feature a minimalist design, dominated by bold, black, sans-serif typography spelling out 'KOUCHA' in English and Japanese characters. The packaging indicates the product is Japanese cold brew tea, and labeled as organic and vegan. The boxes have rounded corners and appear to be cardboard. The typography creates a striking visual contrast against the solid orange background, giving the overall presentation a modern aesthetic.