Flor & Fjære Brand Identity 2023

Description

A billboard advertises "Spring 2023, Open" in a bold, sans-serif dark-green font, drawing immediate attention. Below, a welcoming message invites viewers to "the place where the rainbow hits the EARTH," followed by an encouragement to start your visit by booking at florogfjare.no. The name "Flor&Fjære" is prominently displayed at the bottom. The billboard is framed by a dark-green metal structure, standing on posts of the same color. It's positioned outdoors, with a glimpse of a dark building behind it and a brick pavement in the foreground, casting shadows across the scene. The image benefits from natural daylight, contributing to a clean, editorial aesthetic.