BBC Football Brand Identity 2023

Description

The image displays a visual explanation of the BBC Sport logo's evolution. It starts with the existing BBC Sport logo, a yellow square with 'BBC SPORT' in black text. This is followed by the previous MOTD logo, a blue and silver sphere resembling a soccer ball. A yellow circle is next, accompanied by the text 'If 'BBC Sport' is a square, then naturally 'BBC Football' should be a yellow circle/ball'. Finally, it culminates in 'The BBC Ball', a yellow circle with stylized cutouts. Plus signs and an equals sign are interspersed between the logos. The background is solid black.