ProjectBrand Identity

Heartland Town Centre Brand Identity 2023
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Description
The image is a split-screen composition. On the left is an architectural rendering of the Fenway Center building, a modern, multi-story structure with extensive glass windows and a skybridge over a highway with cars. The rendering is sepia-toned, and partially cloudy skies are above. The highway runs underneath the building, where white and gray vehicles are visible. On the right side of the split screen, set against a black background, is a green tote bag with white geometric shapes and the text 'FENWAY CENTER' and 'THE HEARTBEAT OF SCIENCE' printed on it. The bag has handles with repeating text. The bag is brightly lit.