Dalarna Brand Identity 2023

Description

A travel advertisement for Dalarna, Sweden, is displayed on a black-framed sign in what appears to be a subway station. The advertisement features a view of a lake in a quarry with text overlayed. The text is white with portions of the landscape visible through the letterforms. Smaller text at the bottom reads, 'Östra Silvbergs gruva, Unexpected beauty in unexpected places.' A staircase with a metal handrail is visible on the left. The ad is well-lit and presented in a clean, modern style.