smlXL Brand Identity 2023

Description

A square storefront sign hangs at an angle, featuring stylized lettering indicating clothing sizes. The letters 'S,' 'M,' 'L,' and 'XL' are repeated in rows, with the top rows showing 'S' in a light lavender color, transitioning to 'M' in light blue, 'L' in pink, and 'XL' in a light green towards the bottom. Each letter is stylized with a rounded, flowing design, giving the sign a retro yet modern aesthetic. The background of the sign is black, which makes the pastel letters stand out. The sign is framed with a dark grey metal, and outside of the window reflections of buildings can be seen.