BrandSemi Permanent
ProjectBrand Identity

Semi Permanent Brand Identity 2023
Associated creatives
Tags
Description
A stack of books arranged like a staircase is set against a solid black background. The books, which appear to be arranged from largest to smallest, create a stair-step effect. The visible covers of each book display the text '20 YEARS FORWARD & BACK' in a bold, sans-serif font. The text is the most prominent element of the image, repeated on each visible book cover. The overall impression is one of order and repetition, emphasized by the contrasting black background that isolates and highlights the book stack.