Exale Brand Identity 2023

Description

Promotional artwork features a yellow background with black line art. The artwork includes hand-drawn text advertising a "10% off all drinks" discount for locals, key workers, and hospitality staff. A cartoon character resembling a dolphin is drawn in black outlines, holding a glass of beer. The character's mouth is open as if drinking or yelling. The beer is also stylized with dripping liquid. Further text at the bottom specifies, "Pick up your card at the bar" with the brewery name and location mentioned as well. The overall visual style is playful and promotional, aiming to attract customers with the discount offer.