Beams Brand Identity 2023

Description

A wide shot captures a large advertising billboard on a city street featuring BEAMS, an advertising agency, with art, fashion and music imagery, and a blurred human form walking past. The brick wall background is dark, and the sidewalk is light grey. The billboard shows four distinct panels: "Art Dance", a black and white photo of old televisions, a fashion photo of a person wearing red, and "Music Hire" over a monochrome crowd scene. A pole supports the sign, and the pedestrian is intentionally blurred, suggesting movement. The text is clear and legible, contributing to the urban advertising context.