Beams Brand Identity 2023

Description

The exterior of a building is shot at eye-level, presenting a large white wall with a striking black mural design. The mural features bold, abstract shapes that catch the eye. In front of the wall, an adult male is walking, his figure slightly blurred to convey motion. The ground is a wet asphalt surface, reflecting the ambient light and sky. Above the mural, a series of windows line the upper part of the building, suggesting an industrial or commercial structure. The color palette is dominated by black, white, and shades of gray, contributing to a stark, contemporary aesthetic. The wet asphalt and overcast sky suggest a recent rain.