BrandHalf Magic
ProjectBrand Identity

Half Magic Brand Identity 2023
Associated creatives
Tags
Description
An overhead, eye-level studio shot showcases a collection of Half Magic eye shadow singles. The eye shadow singles are encased in green, compostable packaging with the brand name visible on the front. The eyeshadow singles feature a variety of colors, including copper, bronze, blue, pink, and orange. The composition is set against a stark black background, which enhances the colors and details of the product. The packaging is made of a paper like material that is matte. The scene is lit with soft lighting, which emphasizes the textures and colors of the packaging and makeup.

