BrandTekla
ProjectBrand Identity

Tekla Brand Identity 2023
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Description
Three white bags are displayed on a dark surface against a gray background. The bags are arranged side by side. Each bag features the word "TEKLA" in a bold, black sans-serif font, positioned centrally on the lower part of the bag. The bag on the left appears smooth and pristine, while the middle bag shows slight wrinkles, and the bag on the right exhibits more pronounced crumpling, adding texture and character. The surface reflects light, creating subtle gradations and highlights. The backdrop is a uniform gray, providing a neutral contrast that accentuates the bags. The lighting is soft and diffused, minimizing harsh shadows and emphasizing the bags' minimalist design and material variations. The composition is clean and simple.