World AeroPress Championship Brand Identity 2023

Description

A studio shot features a coffee cup sitting atop a pyramid of hockey pucks against a solid orange background. Three hands, two with fair skin tones and one with a tan skin tone, enter the frame from the left, right, and top, each pointing a finger toward the cup. The coffee cup is white with red and black text; it contains a dark liquid. The hockey pucks are stacked to create a small pyramid beneath the cup. The setting is a photo studio with bright studio lighting.