BrandFitsole
ProjectBrand Identity

Fitsole Brand Identity 2023
Associated creatives
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Description
Three posters are attached to a weathered concrete wall. The leftmost poster features a person in a dark 'fitsole' branded tracksuit and white beanie against a blurred horizon backdrop. The central poster showcases a 'fitsole' sneaker encircled by floating red 'fitsole' logos with 'FRESH DROP MAY 23RD @ 12PM' at the bottom. The rightmost poster has a stark red background displaying the word 'fitsole' in large black font. Each poster is framed in black and the sidewalk is visible at the bottom of the shot. The overall composition suggests an urban setting.