Commonplace Brand Identity 2023

Description

An eye-level, medium shot depicts an outdoor advertising banner featuring the silhouettes of three pedestrians on a walkway. The banner is dominated by large, sans-serif text that reads, "Watch this place," and "Welcome to the age of impact development". A QR code and the "Commonplace" logo are also visible on the lower right. The silhouettes of the pedestrians are set against a backdrop of blurred buildings. The color palette consists of neutral tones, including black, white, gray, and beige. The overall mood is calm and modern, with an emphasis on clean lines and minimalist design. The banner is affixed to a wall or fence, and the foreground features a paved surface with visible grout lines.