BrandExpensify
ProjectBrand Identity

Expensify Brand Identity 2023
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Description
An advertisement for Expensify is displayed inside a subway car. The ad features a navy blue background with the text 'The easiest way to get paid back.' Below the text is a graphical interface that includes a pink piggy bank with a few gold coins scattered nearby and a stack of gold coins on the right. Below that is the Expensify logo and website address. The advertisement is framed in silver and mounted on the subway car wall, which is predominantly white with gray accents. The subway car features a metal handrail, a small red button, and safety signage.