BrandPangPang Pusher
ProjectBrand Identity

PangPang Pusher Brand Identity 2023
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Description
A studio shot features two aluminum cans of Pang Pang Piña Colada Pusher Sour IPA beer. The cans sit atop a yellow, porous podium against a pale yellow backdrop. The can to the left is positioned slightly forward of the can to the right. Each can has a white label with the brand name “Pang Pang” displayed in large, yellow, sans-serif font. Below this, the text "Piña Colada Pusher" is printed in smaller font. The can on the right features an illustration of a coconut drink, complete with a straw and decorative umbrella. Text on the labels indicates the beer is a Sour IPA with 6% ABV, brewed with coconut cream and pineapple, and hopped with Sorachi Ace & Mosaic. The shot is brightly lit, emphasizing the product for marketing purposes.